About us
Buutiey Is Naturel was founded by Christine in 2019, born out of her personal hair journey and love for natural, effective care. Christine is a proud 4C hair girl, and she knows about the struggle to find products that actually worked for her textured hair firsthand — especially with low porosity hair that changes with the seasons. Frustrated by dryness, tangles, and inconsistent results, she began making her own products tailored to what her hair truly needed.
What started as a small, personal project for friends and family quickly grew in popularity — people weren’t just using the products, they wanted to buy them. After her first event with an amazing turnout, Buutiey Is Naturel officially launched, evolving from a personal passion into a brand trusted by textured hair communities everywhere.
Today, Buutiey Is Naturel continues Christine’s mission: to create natural, effective, and lovingly handcrafted hair and grooming products that nourish, strengthen, and support all textures. From hydrating hair butters and growth oils to deep conditioners, scrubs, and beard care, every product is designed to work with your hair, your scalp, and your heritage.
Buutiey Is Naturel is more than hair care — it’s a space where textured hair thrives, confidence grows, and heritage is celebrated, one strand at a time.